Center Scoutmaster - education company landing page overview
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Goals, features and notices.
Center scoutmaster is a practice brief that I was given (Goodbrief.io) and is a creative entrepreneurs education company, specifically for women.
A company with world-class educators, they stand out based on their quality and expertise.
I was tasked with creating a landing page that had 3 aims:
To compel users to learn more about the company or contact/book a call.
To convert traffic into paying customers.
Had bold and clear CTAs throughout the site.
They wanted a simplistic minimalistic design with their brand colour of purple.
Important notes:
My own brand logo is used twice , merely as a placeholder. In the case of building for paying clients, I will of course use company logos.
Typically a sales funnel for an education product like this one will include imagery from the product for both aesthetics, showcasing quality of content and for users to attach a face to the words they are reading. Seeing as though this is a practice brief, such content didn’t exist. In the case of building sales funnels for paying clients the design will be complete with imagery from the company, of the team members and of the product that is being sold.
Nonetheless, I thought this would be a good example of my understanding of funnel structure and design.